Auckland based social media influencer and entrepreneur, wrote us some amazing tips for upping your Instagram game! Check them out below, I for one will be making sure my images are all straight as an arrow from now on!
All images are courtesy of Nelson’s Instagram; you can follow him on the gram here.
1. Find influencers who have a similar audience as yours, who get a bunch of people commenting, tagging their friends and engaging with their posts. Put 10 mins aside a couple times a week to engage with these people. Scroll through the comments, click on their profiles and comment something real on their posts – then watch your followers grow and your influence spread.
2. Treat the phone/computer screen like valuable real estate – fill the entire space with value. This goes not only for advertising (since you are indeed paying for the space on a screen), but for general content as well. We only have seconds to make an impression on our followers, let’s ensure they have every chance to see what we are sharing. So, what does this mean for content creation? Whitagram, an Instagram feature, allows you to use full sized images which fill the entire screen, so now you don’t have to take every photo on square. With Facebook, search the dimensions for each photo space, then customise your photos to fit perfectly.
3. Imagine your best friend, your boyfriend/girlfriend, parents, employers, the media are all reading it. With my experience in sharing content that can be controversial at times, it pays to take the time to ensure you are winning the balancing act – not too tame, not too provocative. By going through this mental checklist, you will be sharing “Teflon” material, no matter where you share it, no negative reaction will stick. Give them no ammo to fire back and you will limit opportunities for hate.
4. Text is shit, phone call is okay but face-to-face meeting is best. With digital media owning the space of conversation, we must not lose sight of the power of real life interactions. If you ask anyone what their dream meeting was, they will tell you it happened in person. If you need to apologise, thank someone, ask someone out, etc. organise a time to see them in person.
5. Straighten your Instagram pictures!!! I see this so often and the 2 seconds it takes to adjust an image on Instagram/Facebook, will bring exponential value to your images. Go look at the most successful social media influencers, you will never see them on a beach with a diagonal horizon. Straighten that shit up!
6. Find and engage with users who have similar themes. First, search a hashtag that suits your theme (#mensfashion, #travelgram, #foodlover, etc.) and scroll through and either like and/or comment on every photo. For every 100 likes/comments, I usually attract another 6 unique followers. Give it a shot.
7. Hashtag Hack: The introduction of hashtags has allowed us to search for interesting content, see what’s popular and share our own content with a specific target audience. Therefor if you want to gain an audience/following, you should be using them. However, leaving a long list of somewhat irrelevant hashtags at the end of your photo can seem tacky to some, so before your next upload to Instagram, copy and paste this into your notes. This can then be copied and pasted into the comments section immediately after you post, ensuring that no hashtags are seen but the effects remain.
# # # insert hashtags here # # #
Side note: Remember that there is a difference between hashtags that businesses will be searching to find potential customers and hashtags that your potential followers are keen to see. Prime example is #summer and #summer2015 – see how about 250 million people will be hashtagging summer and probably 50% of them will be business pages, where as only 6million will hashtag summer2015 because these are real people sharing their photos from last year. Don’t be drawn into always hashtagging the most popular tags, think about the people tagging and searching them.