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Cool People Doing Cool Stuff: Jarrad Godman

Sans Pareil – Why fashion design? Why not Cars, interior furnishings, computer games or some other kind?
Jarrad Godman – Fashion design was something I really wanted to do from a young age. Although I took a brief interest in both graphic and spacial design it quickly circled back to fashion. I am not too sure what initially started to draw me to this industry but I’m thankful for whatever it was!
SP – What was your favourite show at Fashion Week 2017? 
JG – Without a doubt – Jimmy D! The venue, music and atmosphere was spot on. The collection was amazing as always and who doesn’t love coffee and donuts for breakfast?
Designer Jarrad Godman
SP – What achievement are you most proud of and why?
JG – It’s so hard just to pick one! Showing at NZFW alongside Ryder in 2015 and again with Servilles in 2016 was pretty amazing. Dressing Kimbra at the start of the year was also a proud moment.
SP – Have there been any obstacles you’ve overcome to be where you are today?
JG – I’ve had to learn the ins and outs of running a small business quite quickly. It’s one thing to design a cool collection but establishing a business in such a populated industry is something completely different. It’s the type of obstacle that will grow as we do, because this industry is constantly evolving. So I guess I could add to the question above and say that just having a label that is functioning is a bit of a career highlight, ha ha.
Robecca wears a coat designed by Jarrad
SP – Prints seem to play a big a place in your work, as much as the actual fabric cut- why is that? What is your love of prints about?
JG – Prints are where a brand gets to be playful and really show what they are about. I have always struggled with the idea of using a commercially purchased print that other designers also have access to, so I take the time to create my own. The process is actually my favourite part of coming up with a new collection and having a custom print is a simple way to create a point of difference.
SP – What is the best piece of advice you’ve ever been given?
JG – I have been given so much valuable advice from many people within the New Zealand fashion industry, ranging from production contacts to styling ideas but I think “keep doing what you do and people will come to appreciate it” plays in my head quite often. My old boss Chris gave me this and it really helps with all the second guessing that comes with designing a collection.
SP – What advice would you give aspiring fashion designers?
JG – Don’t let rejection defeat you, its all part of the industry. Keep looking at what you do with a critical eye and have a bit of patience and things will fall in to place as long as you keep the hunger alive.



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