Summers the Label’s inaugural collection, ‘In Clover’, celebrates its launch today – Summers the Label’s inaugural collection, ‘In Clover’, celebrates its launch today – and we are sooooo excited.
Owner and designer Jess Matthews says that the hallmarks of the classic Aida Maeby designs will remain – with concise collections of multi-seasonal pieces made with comfort in mind.
“The evolution to Summers the Label will see us continue to make responsible fabric choices for the best quality outcomes, with garments exclusively produced in New Zealand, supporting the local economy and craftspeople and creating garments that fit easily into the lives of the women who wear them” she explains.
The biggest change for the brand is the support it is offering to those who are affected by breast cancer – with $4 from the sale of each garment going to Breast Cancer Foundation NZ.
Check out some of our favourite pieces from the amazing collection below.