This week we thought we’d shake it up with a ‘Thing’s we’re Lovin’/ ‘Five Minutes With’ hybrid. Kiwi designer Jacob Coutie launched J’ake, his own line of menswear, on the 28th of March in an amazing Auckland show. We talk to him about his roots, inspirations, experiences in the industry, and plans for the future.
Tell us a little about your background. Where did you grow up and how did fashion impact your early years?
Mate, I’m from Waikato. That goes the same with my entire whanau. I grew up attending a rural primary school and I think it was then I started growing interested in personal style and fashion. I didn’t get into design probably until high school where I would be sketching and designing random collections.
You showed at Auckland Fashion week 2017, what was that experience like?
FANTASTIC experience, that collection “Toa” was one of my favourite bodies of work I’ve done. Had a incredible opportunity showing with Miromoda! I was lucky to be more adventurous in my design there compared to now where I’ve had to think more commercially.
You recently showed your new collection in your own show on Auckland, can you give us the behind the scenes scoop?
To be honest, I had to be super organised and had everything prepared so there wasn’t any mishaps of any kind. All the models were incredibly supportive (shout out to Jack for flying up from Wellington) I think the biggest success of that launch was having the right crowd. A beautiful mix of whanau/friends and industry attendees.
Is there anything you would have done differently?
I’ll be continuing designing. I would have loved to have a number of collaborations under my belt by then. Working with other designers/makers or creatives on new projects.