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London Fashion Week: Absolut Trash


This London Fashion Week, Absolut Vodka provided a platform for up-and-coming sustainable designers on a runway made from ¼ Tonne of recycled LFW waste. As a sector that produces 10% of all carbon emissions, the fashion industry is frequently subjected to intense scrutiny.

Made out of waste collected from LFW parties, various catwalk backstage areas and local bars, the Absolut Trash runway celebrated designers including Valentina Karellas, Bottletop10TElvis & Kresse and Apollonia Studios.

Marking the launch of Absolut Recycled, Absolut’s new limited-edition bottle which is a celebration of its long-standing commitment to sustainability, members of the public were also invited to come and walk the recycled runway, modelling these inspirational collections.

Check out the up-and-coming designers that will be making headwaves in sustainable fashion.



Valentina Karellas




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