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fashion, London Fashion Week

London Fashion Week: Absolut Trash

This London Fashion Week, Absolut Vodka provided a platform for up-and-coming sustainable designers on a runway made from ¼ Tonne of recycled LFW waste. As a sector that produces 10% of all carbon emissions, the fashion industry is frequently subjected to intense scrutiny. Made out of waste collected from LFW parties, various catwalk backstage areas and …

5 minutes with, interesting people, interview

5 Minutes With… Zoe Lem and Sam Magee of Slingshot

Just before London Fashion Week, I was able to grab a quick chat with the dynamic duo who make up Slingshot, Zoe Lem and Sam Magee. An agency that is best described as next generation PR, bridging the gap between the creative and the commercial.  The two spoke to me about what they do, the state …

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