Originally from Brazil, Natalia moved to Italy to pursue her Master's degree at IED Milan. Eventually moving to NZ, Natalia founded AURAI SWIMWEAR, which since its launch advocated for transparency in the supply chain, physically and emotionally durable designs, clean technologies for efficient manufacturing and corporate social responsibility. AURAI was one of the first swimwear brands to use recycled and biodegradable materials only, and make use of their fabric wastage to produce an entire collection. Currently, Natalia volunteers as Assistant Country Coordinator for Fashion Revolution New Zealand, and works as Operations Manager for contemporary womenswear brand Paris Georgia. In her free time, she dabbles in sculpture and blends perfumes (and cocktails too).
Firstly can you tell us about what this event is about? What will attendees expect to take away? The Perfumery Workshop on November 25th is an immersive experience where participants get to craft their own unique fragrances (and leave the workshop with a 30ml eau-de-parfum bottle!). From learning the fundamentals of scent blending to discovering the nuances of the different fragrance families, it's a hands-on journey into the world of perfumery.
You've been in the fashion industry a long time, what has made you want to extend that into perfumes? Despite having a longstanding passion for the fashion industry, and still working in it, my journey into perfumery is an extension of my desire to explore new horizons. Fashion and fragrance are intricately connected—they both evoke emotions, tell stories, and enhance personal expression. Venturing into perfumes allows me to delve deeper into the sensory aspects of style. It's a natural progression for me, driven by the thrill of discovering new avenues that excite my creativity and allow me to share that passion with others.
It's very exciting that you studied perfumery in France! Can you tell us a bit about that? I was living in Milan at the time and realised I was an 8hour train ride away from Grasse, in the hills of the Provence region in the south of France. Grasse is a pivotal town in the realm of modern perfumery. Renowned as the perfume capital of the world, Grasse's importance lies in its unique microclimate and fertile soil, making it a prime source for high-quality natural ingredients, shaping the essence of many iconic fragrances. Grasse continues to be a cradle of traditional craftsmanship, and it's home to prestigious perfume houses and schools, including Molinard and Grasse Institute of Perfumery, where I studied.
What do you look for in a scent? I approach scents much like I do my outfits - it depends on the occasion and my mood. While some may find comfort in a single signature scent, I revel in variety, maintaining a rotation of 4-5 different fragrances at a time. Each one tells a different story. I'm also drawn to creative combinations, seeking scents that blend unexpected notes to form olfactory masterpieces.
What are some of your top picks for fragrances on the market today? I love Replica by Martin Margiela, they truly stand out for their innovative and evocative scents, definitely some of the most creative perfumes in the market currently. Other ones to note are Maison Francis Kurkdjian for their luxurious blend of classic and contemporary, and Le Labo for their unique approach to fragrance. Last but not least, my local favourite, Abel, for their authenticity and emphasis on natural and sustainable ingredients. They are market disruptors and it's so cool to see a NZ brand growing overseas. Cyan Nori is my favourite.
Anything else you would like to add that people should know about your workshop? It will be a sensory journey filled with creativity and fun (and maybe some nibbles and bubbles?), and it's a great opportunity to share a special moment with a friend or friends, or family. It will be held at JaceSpace, an incredible newly-open event space at the heart of Eden Terrace, on the 25th November from 9am to 12pm.
To purchase tickets head over to ticket fairy via this link.
