Z Curations is a independent multi-brand fashion retailer, founded in 2019. They have been hosting concept pop-up stores and offering brands the opportunity to experiment in store sales across the best spots of London.  

Zeynep, the founder, used to be a PR Consultant and her partner, also called Zeynep, is a former finance professional who has worked in London and Istanbul. She is also one of the founders of Jan & Nova, the clothing brand they showcase instore.

Z Curations are launching their second concept pop up store in Marylebone, open until 24th of December. Their first concept pop up store was in Upper Street, Islington before the pandemic. They also had collaborations with other pop up stores in Mayfair, Greenwich and Chelsea.

They don’t just provide space for UK based designers. They aim to support brands and especially young designers from all around the world to step into the UK market, as they also have an international trade company. They manage all the process of transportation, custom clearance and etc.

Zeynep says “We are lucky to be back again on the stage, We see that people are hungry for face to face communication.  That’s why we present as a  concept store, not just for sales, we  designed our shop to host events with like-minded partners. We have been building a community since our first day with stylists, photographers and designers. We love the opportunity to play with a mix of product types and prices points to target every customer.”

If you’re in London make sure to head along to the pop-up.

Check out Z Curations website and Instagram