Based in Stockholm, Sweden and born out of Scandinavian minimalism - Past Tense is the creation of
Creative Director Victor Lindh and Business Director Adrien Forray. Both seasoned fashion professionals
who are combining their experiences from Neil Barrett, Axel Arigato, Burberry, Kering and Norse projects
to propose a new take on premium Scandinavian menswear.
Autumn / Winter 24 — “Fleeing Time”
Past tense’s third collection continues to build on the brand’s ethos and takes its inspiration from industrial design, utility and architecture and combines it with inspiration from nature,
minimalism and serenity.
An industrial design language, that is shown through strict and distinct design cues, meticulous craftsmanship, and methodic repetition, is juxtaposed with more organic and natural shapes,
eclectic sensibilities of hand craft through carefully selected textures and qualities, decorative finishing and details.
This juxtaposition is the uniqueness of Past Tense.
For the autumn / winter collection a lot of inspiration have been taken from the cold and melancholic yet serene Scandinavian landscape that surrounds us. An inspiration that takes its form in distressed finishes and frayed raw edges to give the garments a broken in and worn look, resemblant of the beauty of the rugged nature.
Also the graphic story of the season takes its inspiration from the nature and its serenity. Printed on tencel patches and applied by stitching them on with raw frayed edges. The collection builds further on Past Tense’s re-innovation of the male wardrobe. A wardrobe built on longevity and high-quality
products. With a look that is precise and considered, defined by distinct silhouettes, perfected cuts and elevated fabrics. With the purpose to create a well-curated wardrobe that transcends time and stays relevant for today and tomorrow.
The collection is built around compact qualities and fabrications with a dense and crispy touch. Heavy double faced wool outerwear, dense wool twill tailoring, cotton nylon faced down. Outerwear and crisp poplin shirting sets the foundation this Autumn / winter. In contrast to it there’s a softness in form of light
lambs nappa, fluid tencel shirting and fluffy alpaca knitwear. The finishing is meticulously made and ranges from sharp and precise clean lines to distressed frayed edges with more of an accidental look yet equally as well crafted.
The colour palette consists of a muted core of black, shades of melange greys, taupe and white. With seasonal accents of steel blues and a hint of red in form of photographic prints.
