Gucci have unveiled a 10 year sustainability plan which is totally about time! The Fashion house’s first sustainable collection is namely, Off The Grid.

“Gucci Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment,” the brand stated in a press release. “Gucci believes that sustainability—at all levels—involves fostering this respect: respect for the people we share our planet with as well as for the environment. If we lighten our environmental footprint we can enjoy the world with greater freedom— the freedom to follow our dreams, with curiosity, openness and joy.”

Led by Jane Fonda and featuring Lil Nas X, King Princess, Miyavi, and David Mayer de Rothschild, Gucci have strived to used a diverse cast.

Plus, the fashion video is by iconic Harmony Korine (Kids, Gummo).