By Susan Su
The New Zealand Featured Brand Promotion Conference was held in Shanghai New Zealand Center.
Chinese consumers view New Zealand as a dazzling pearl that shines between the tranquil sea and mountains of the South Pacific. For these consumers, the clean, green, tranquility of Aotearoa has translated into a commerce boom for NZ products.
As the New Zealand-China Free Trade Agreement continues to deepen, the bilateral trade is predicted to accelerate again. The New Zealand Featured Brands Promotion Conference held in the New
Zealand Center in Shanghai, brought together a number of New Zealand brands, covering three major sections: food & wine, home & lifestyle, and fashion and skincare, to showcase a wider range of New Zealand's featured products to Chinese business, media and industry professionals, showcasing
New Zealand's industrial value chain and celebrating New Zealand's lifestyle, innovation, essence and nature.
Mr Stephen Wong, Consul General of the New Zealand Consulate General in Shanghai, attended and delivered a speech. Representatives of New Zealand Chamber of Commerce, regional business and investment representatives, Chinese distributors, and more than 20 media attended the event.
ROIMATAWE Is a registered trademark approved by the Intellectual Property Office of New Zealand and
the Maori Community. The brand develops healthy food and natural skin care products based on New
Zealand raw materials containing natural active ingredients。Its "Remain Bee" is endorsed by New
Zealand singer-songwriter Laurence Larson, currently selling well in Australia, China and Taiwan, and
has flagship stores of overseas brands on the e-commerce platforms such as Tmall in China
New Zealand tourism and primary agricultural and nutritional food products have become well-known and trusted in the Chinese market for their health and naturalness. New Zealand dairy products, fruits, honey, beef and lamb are popular among Chinese consumers. They have established a high-
quality premium brand image.
As the event organiser expects, more New Zealand products should be understood and accepted by the Chinese market as the trade relationship between New Zealand and China deepens. At the same time, more New Zealand brands should take advantage of the excellent brand image to actively enter and expand the vast consumer market in China.
Pacific Alpacas New Zealand Pacific Alpaca Group is a professional alpaca products
company in New Zealand, mainly alpaca quilts, alpaca snow clothing and other products.
New Zealand featured brand promotion will release home life, food and wine and
fashion skin care field, nearly 30 New Zealand products not widely known in the Chinese market, including: Eden Orchards brand 100% pure New Zealand cherry juice; Pacific Alpacas New Zealand alpaca fiber; ROIMATAWE brand Totara Essence honey, Remain Bee, glacier mask mud, New
Zealand propolis drops and other products; Skin care products Summer + Bloom, and more.
This event organizer Ms Su said;
New Zealand featured brand promotion conferece
will serve the New Zealand characteristic brand enterprise, and will plan a future
attempt in Thailand, Malaysia, South Korea, Vietnam and other countries and regions, to
help promote New Zealand products on a global scale.
Sans Pareil Online provides media support for the event through our representsitive Susan Su.