Things We’re Lovin: LaLA – Lost and Led Astray
Owner and designer Jess Matthews says that the hallmarks of the classic Aida Maeby designs will remain – with concise collections of multi-seasonal pieces made with comfort in mind.
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If you haven’t heard of LaLA-Lost and Led Astray You’re missing out. The New Zealand made label, by Sarah-Jane Duff, promotes every body size can be fashionable. So not just plus and not just standard. Self-proclaimed as ‘FAT’ she is fronting an idea she calls FATshion. That every woman deserves (and can look hot as heck in) fashionable clothing. I should probably point out that I’m not technically plus sized (I’m a ‘midi’ whatever that is) but I love the clothes and the idea and am a staunch advocate of FATshion. (and I LOVE the idea of taking the word ‘Fat” back, and making it a positive term.
Have a wee look at some of the LaLA collection, which I styled and modelled, in the images below. AND lots of these items are now on sale. So go check it out!
